Golazo's 12oz. can is white with 3 green sun-rayish beams shining down from an eagle holding an angry snake crest. There's a shield, "Golazo" in a fun font in white, outlined in black, "born to score" in green, outlined in metallic and black, a soccer ball and five green stars on a black shield. At the bottom is a soccer player, perhaps of some notoriety, I don't know, but he's pointing up, I like to think both to Golazo and to heaven. It's nice when athletes recognize their creator. Around the rim, in white text, "Hydration, Energia, Sports Energy, Hydration, Energia". Then, on the back, some bullet points:
This is Jason, here at a famous...sporting arena...of some sort. fut bowl? football! OH! soccer arena, where earlier two groups of blokes ran around needlessly for a spell, chasing a ball and using their feet a great deal. Also, there was a fire in the stands, some people incessantly played kazoos, sorry, vulvazela, I mean, voo-voo-zehl-a, then some people got beat up...hopefully the ones with the vulvazelas.
What we're really here to talk about is Golazo, and for me, it's the most exciting thing to happen in soccer since Victoria Beckham. As it relates to energy drinks, the excitement is above average compared to our weekly delivery of new energy drinks.
Golazo, I've been told, is like a super goal, or a goal on steroids, or a goal by someone on steroids. Like Hydrive, Golazo is a Sports Energy Hybrid, but unlike Hydrive, Golazo is carbonated. As with many Latin-American-inspired beverages, Potencia bebida de energia, por ejemplo, Americans may not find it immediately palatable. Golazo's makers describe it as 'mango-lime', which is accurate enough, but I think it has a tinge of aerosol flavor. It goes down a little thick, and after finishing a can, my throat sometimes feels mildly congested.
Golazo delivers on energy with plenty of vitamins and a hearty and sizable energy blend.
Like many other products, Golazo is a better value than the energy supplements most Americans are currently buying. Golazo, as of the time of this review, is only available in the Seattle area for the $2.29 price, but is available with free shipping for $2.50 from Golazo Energy.
Let's get right down to business, Golazo is a marketable product. In a sea of energy drinks, Golazo is one of the few I see that has real growth potential. The can design is attractive, macho and doesn't just "blend in", like so many other beverages. In addition, the drink doesn't taste like a copy cat product, poison or like root vegetables and dirty socks have been soaking in it for weeks.
So, take a well-packaged can, with a reasonably well-contrived product and toss in about 2 billion futbol fans, and what do you have? Well, something that 90% of the products we receive don't have, a qualified market compelled to at least "try" your product. As production ramps up, I'd like to see them drive that suggested retail price down from $2.49 to $1.99. While the 12oz. drink is already a superior value to 12oz. Red Bull, Red Bull drinkers are notoriously unaffected by its unreasonably high price and paltry energizing capabilities. Additionally, Golazo still has to contend with $1.99 16oz. staples like Monster Energy and Rockstar Energy. Lastly, if Golazo takes off, the other question will be if production can scale quickly enough to facilitate demand. Currently, Golazo is mostly available in retail stores in Seattle (where in groceries, it's available for $2.29), and as we understand it, the plan is to spread south throughout California in the near future.
Traditionally, I don't like natural citrus flavors from a can. I believe it was wise to lightly carbonate Golazo. In addition, it's not overtly sweet, as I feel many citrus energy drinks are. I am plenty energized, which I find I usually am with guarana-caffeinated beverages.