The general bottle shape and label layout are the same as Hydrive Endurance, the differences being that the logo is now a swirly vortex thing, no mnetions of electrolytes, they've moved the giant letter "S" to the band at the bottom, instead of placing it front and center, the band in the front is colored for the flavor now, instead of being black, and they've added a plug for only "Calories 30 per bottle". Otherwise, tall bottle, black cap, "blue raspberry", "strength formula", "Enhanced Water Energy Drink", "15.5 fl. oz (458ml). On the back, "What is performance enhancer? It's the stuff that can keep you going all day and all night long. Hydrive S will make you the envy of your friends. Hydrive - the healthier way to re-energize."
We reviewed Hydrive 'Endurace' over 2 years ago.
Dr. Pepper Snapple had recently cast their lot with Hydrive, and I thought this would provide the distribution channels needed for Hydrive to become a major player. I felt they had an additional opportunity to gain a foothold with Gatorade's 2009 trouble with Tiger Woods, and his lascivious behavior. Tiger appears to be mostly out of the news now, thanks in part to Lindsay Lohan, and people's propensity to care what she's doing.
Alas, I've yet to see Hydrive anywhere but a single tiny 1-toilet store on the outskirts of New Jersey. I've heard others "industry experts" rave that Dr. Pepper Snapple is bringing Hydrive mainstream, and that Hydrive is experiencing bear-sized growth from the relationship. I don't see it, and I'd wager 90% of Gatorade/Powerade drinkers have never heard of it.
Why the focus on Gatorade and Powerade? While hydrive has the caffeine, B vitamins, taurine, l-carnitine of an energy drink, their product line is comprised of non-carbonated bright-colored drinks that, at a consumer level, have more in common with sports drinks.
On one hand, Hydrive differs from many sports drinks in that it has only 30 calories, but tastes ultra sweet, like the defunct line of Tiger Woods products, and having nearly twice the caffeine of Red Bull. Meanwhile, it differs from most energy drinks in being refreshing, thirst quenching, non-carbonated and packaged in a resealable bottle.
The blue is one of the best flavors, the one drawback, as you may be able to see, is that after about half the bottle, your mouth looks like you've been eating smurfberries. Maybe that's what the 'S' is for. So, head on down to the one convenient New Jersey location that sells Hydrive, and smurf yourself one. If Snooki isn't smooshing in their single bathroom, you might get to use it...but I can't say I'd recommend it.
Yes, they actually printed, "Hydrive S will make you the envy of your friends", on the bottle. If a moderately effective energy drink, that makes your mouth blue constitutes you "being the envy of your friends", you either have incredibly envious friends, or they are imaginary.
Couple of ingredient newcomers in Hydrive S: maca root - which is a plant root adaptogen. The term "adaptogen" was coined by the Russians to describe a plant material that helped the body in a nondescript way, and has no particular side affects. L-Arginine, which we've talked about before, but we'll cover it here as well, is a common amino acid, as is L-Leucine.
As for the drink, I think it tastes great and would compare it most directly to the Gatorade Blue Frost flavor. I think HyDrive S has more flavor, and certainly taste more sweet, with a shot of Sucrose, and additional healthy does of Sucralose. Unless you see every drink as an opportunity to have your "buds" chant "chug", while you guzzle down a beverage to demonstrate your self-worth, you'll probably wind up with blue lips, teeth and tongue.
I didn't feel like the Incredible Hulk when I drank Hydrive S, but I had enough energy and motivation to gather up all my ex's crap and help her load it in her car. It helps that I replaced Season 4 Disc 2 of her Dawon's Creek complete collection with a thick slice of Gualtney baloney. After that swab test, I think she's getting off lightly.