The can is very similar to Jolt Blue can, with red instead of blue. They've added the text, "Carbonated Energy" to the top of the can. The removed the, "it's all positive" slogan, unless I missed it. They added the following text to the side of the can, "Energized with taurine, guarana, ginseng and vitamin B complex. Lastly, the real original energy drink company (not Red Bull), touts this as "Power Cola".
I'll start by making a couple of observations about this product. Firstly, the unique can allows for resealing without it going flat. So, unlike a 16oz can that goes flat after opening, you can actually enjoy three separate enjoyable approx. 8oz. servings without a severe decrease in quality of the cola (I know, as I resealed the cap on one, and enjoyed it further the following day). I know this dates me a little, but this can reminds me of the old glass 1 liter bottles that Coca Cola and Pepsi used to come in (yes, that's back in the '80's). Those bottles were nice because a family of 4 or so could have a whole bottle with dinner and the soda never went flat. In my opinion, that's where the 3 liter was essentially useless, unless you were bringing it to a family reunion or something. I digress, the can also makes me feel more inclined to drink some of the can out of a glass, and put the rest back in the fridge, meaning the drink is now cold, as well as not flat, for my later enjoyment. It also occurred to me that, though large, this drink would be great for taking on boats, to lawn concerts, race events, or any place where you could bring plastic cups, ice, and a cooler. Lastly, there are many energy drinks with a good flavor, but for people accustomed to drinking cola with lunch or dinner, I think you'll find this drink goes well with food.
This tastes like cola, I'd like to add or take away from that statement, but it's exactly as it says on the can. Since it's Jolt, do you really have to question the amount of sugar or caffeine that lies in wait within?
The price is reasonable as well, about $1 per Red Bull-sized serving, and 3 servings per portable vat of liquid energy. If you like Coca-Cola, and/or Pepsi, this is your energy drink, no more cotton candy (as apparently a great number of commenters feel all energy drinks taste like), citrus, or exotic fruit flavors to endure. Just classic cola flavor for people who didn't grow up loving the taste of acai, agave, or tamarind.
Sure, you're probably not going to find Jolt products in your local GNC, or any far off GNC for that matter, but what percentage of Americans have ever actually been in a GNC anyway? At the end of the day, let's admit that we all want to pretend to care about our sugar consumption, heart rate, blood pressure, blood/sugar levels, etc., but we all think we're invincible. It's just like barrel oil, noone really cares about conserving or dependence on foreign oil, they just want 1994 gas prices. By the same token, we only care about nutrition long enough to fit into some skanky pair of jeans, or to look cool at the gym drinking $4 workout water. Vanity is a powerful thing, thankfully, Jolt is equally as powerful, and it's like the Ford F350s of the world. Sure, you don?t want to pay for the gas to drive it cross country, but if you need a tree stump pulled out of the ground, a big block 454 relocated to the vicinity of your '77 AMC Matador Barcelona, or your trailer towed to a park with fewer pregnant transsexuals, you're happy it's there. On that note, sure, you wouldn't drink Jolt Power Cola in front of your trendy friends who only drink diet Vodka with Red Bull Sugar Free, but when you're all alone, and you can come to grips with the vast charade that is your entire life, you can pour a nice tall glass of Jolt Power Cola over ice, and thumb your nose at your rail thin, racehorse Charlie friends who wouldn't thumb their nose at anything, in fear that their crisscrossing noses may gush blood all over their Evisu Limited Edition Jeans.
As for taste, if you like good ol' fashioned, kick-in-the-pants American cola, you'll love this as much as greasy American burgers, apple pie, and Dusty Rhodes. It's the ultimate in energy drink guilty pleasure.
This drink is awesome, no ifs ands or buts. Jolt named it "Power Cola", but that may be an understatement.