Killer Buzz Sugar Free Energy Drink comes in a mostly purple, and white can, with primarily lime greenish text. On the front is a big white are with a somewhat mishmash text and logo arrangement. The top left reads "Sugar Free" with the Killer Buzz logo underneath. The logo looks remotely like a bee. The only other purple text is "8.3 fl.oz. (250ml), otherwise, in green, vertically-oriented "Killer Buzz", then in tiny letters across the middle "taurine, 17 amino acids, b-vitamins". Under that text, "Sustain the buzz", and in case "sustained" wasn't clear, "Sustained energy drink".
On the back is an abbreviated (compared to Monster's uninspired life story they yammer on about for 4 paragraphs on the back of every can) description of the product. It reads, "Killer Buzz is loaded with vitamins, taurine and Giant Hornet Amino Acid (GHAA) - a combination of 17 amino acids believed to provide the unprecedented energy and stamina of the Asian giant hornet."
The Asian giant hornet has two things in common with the honey badger, one of which is the propensity to invade bee hives. For those unfamiliar with the species, the giant hornet has the size and agility of a quidditch snitch, and a set of large crushing mandibles capable of mowing through thousands of honey bees an hour.
Unlike Red Bull, who based their product mostly on bull bile, Killer Buzz took that bull gall and added 17 amino acids, believed to give the Asian giant hornet its strength and stamina. Vitality only rivaled by the ball of 500 or so honey bees it takes to choke out one of these hornets. Additionally, there are B-Vitamins, but the can is unclear on whether those are a part of the hornet's diet. Regardless, my pet giant hornet "bitey", didn't seem to mind that they were in there.
Killer Buzz doesn't tout itself as "lightly carbonated", as do many other products on the market. While those other products are filthy liars, Killer Buzz truly is lightly carbonated and doesn't leave you feeling gassy and bloated. I'd put the poker face-puckering tart/artificial sweetener aftertaste on par with Red Bull Sugar Free, but that aftertaste seems to become less pronounced throughout consumption.
The comparisons to Red Bull started from the time we received the shipment. Those comparisons end at price. The 16oz. Killer Buzz, which easily out-energizes $4 worth of Red Bull, retails for $1.99. So, with regards to energy and value, Killer Buzz literally rapes Red Bull's honey bee hive and eats their larvae. Comparing the two on taste yields marginal differences and little to no apoidea rape.
Unfortunately, Monster already makes a Killer-B, which I think would have been a more fitting name, and I would have put it in a black and yellow can. Given that limitation, I think "Killer Buzz" is a fitting name. I feel like the logo lacks branding power, and the can design as a whole lacks continuity and shelf appeal. People often complain that they don't care about any of that, and I should stick to "reviewing the drink". I'll go on to do that, but usually you either never hear about drinks like these, or, despite your high and mighty "don't care about what the can looks like", you don't buy it because the can doesn't appeal to you.
That being said, in another can, this is probably a successful drink. I think it's every bit as good as the sugar free versions available from the industry's major players. Additionally, whether it works or not, after seeing Youtube videos of 30 hornets annihilating 30,000 honey bees in 3 hours, I'm intrigued and hopeful that giant hornet amino acids can make me flying harbinger of death.