I paid extra attention to this can, it looked like the Energy Fuel Power, only orange, where red once was. I noticed particularly that there is a bucking bronco on the back, with the text "Wild Ride" underneath. The image sort of looks like a fetus, or maybe some sort of shrimp. The text let me know what it was supposed to be, but I'm not sure how I feel about it. If this energy drink is going to make me feel like a bronco, is the girl in the cubical next to me going to try to mount me? Am I going to thrash about knocking things over, urinating and defecating wherever I please? I'm looking for a pick-me-up, not to go temporarily criminally insane.
Rip It decided to try something a little different in their can design, they stated clearly on the can that its citrus flavored, then went the extra mile to have the can filled with a beverage that tastes like a citrus soda. KMX dropped the ball on letting me in on the secret of what flavor lies within their can; Omega and Rumba never even had the ball as it relates to achieving the flavor they described on the can, unless aluminum tastes like a blend of delicious tropical and citrus fruits.
I'll start by saying, I'll certainly have some of these in my refrigerator from this point on. I've always liked Sunkist, and the taste is almost exactly the same to me, throw in the 1g of taurine per serving, and you've got a great value at 98 cent. Sure, the 130 calories per serving is like drinking a couple of Krispy Kreme doughnuts (surely blended together into healthy smoothie form with your magic bullet), but the taste is good, and who cares if your teeth rot out, and you're couple hundred pounds overweight?
I'm not sure how much Sunkist, or this soda, really taste like orange juice, but both are the color orange, and make me think of oranges when I drink them. Perhaps they are controlling my mind with fluoride, and making me think it's orange. Maybe it's really like Slurm on Futurama, and is the excretion of a worm-like creature (who I like to imagine is also orange).
Either way, I'm giving it two thumbs way up in all areas. The taste was better than 90% of the $2 sodas, and the energy was as good, all in a 16oz can (and their website speaks of an elusive 24oz can *which would be 390 total calories).
I drank this, like many other energy drinks, on my way to work in the morning. I was running late again as usual, and opened it quickly, only to have the tab pop halfway off, and the mouth hole barely crack open. So, half driving, changing cds, and trying to open this can only gave me a bad beginning to the morning. I had to push the mouth hole open with my finger which I didn't like because I thought I might cut my finger. Luckily I didn't but when I pulled my finger out, the tab broke off and fell into the can. So in the back of my head I kept thinking that I would swallow this little tab, and maybe choke, or bite down on it. At any rate, I'm happy to report that I did neither of these.
Taking all of this into account, the soda was not bad. I think it was just like Sunkist. So if you like Sunkist, here's a beverage for you with a little kick. I don't think that there was a big kick, just a little one. Of course, once again, like the other Rip Energy drinks the price is such a big bonus. The value that you get from this drink is outstanding. So for 98 cents, I guess I'm willing to put up with the broken tab, and risk choking. Although, that might've only happened to me because I'm incapable of operating such a simple mechanism.