Rip it has pretty much come in the same can since our original review of Rip It Energy Fuel Power back in 2005. One side of the can has the horizontally oriented logo, the other side has the vertically oriented logo. Both sides have the same tribal tattoo design style behind the logo. The remaining, say, 20% of the can has the nutritional information. The Red Zone flavor can has a red/silver/black color scheme. Both sides say "Rip it Energy Fuel", and "Red Zone". Only the horizontally oriented side also has the image of strawberries exploding and the text "Energy Supplement" and "Strawberry". The other text on the can reads, "16 fl oz (473ml)" and "99 cents" appears around the entire rim of the can.
Sorry for the delay in reviews, but I've had a loved one in the hospital and a firestorm of actions to take related to the Monster Energy wrongful death lawsuit. Thanks to everyone who visited our site from the Yahoo! Coverage, making October one of the biggest traffic months in Screaming Energy history. On that note, with the big brands under scrutiny, and what appears to be a decline in the number of new products on the market, I'm going to return to my first true love, highly caffeinated, cheap energy drinks.
Rip-it burst onto the scene for me, by way of Walmart in around 2005. I used to stock up on the power and citrus flavors between 89 cents and a dollar each. Shortly after they disappeared from Walmart shelves, I got reports from servicemen in Iraq saying they were loving the product, then from servicemen coming home who were unable to find the product. I started seeing Rip-it again in Dollar Tree around 2009. This weekend, I was glad to see a full rack of Rip-it energy drinks at a Shell gas station and convenience store. Additionally, many of the flavors were new, but still 99 cents.
I grabbed the Red Zone Strawberry flavor. Based on my other Rip-it purchases what did I expect? Firstly, a fantastic (perhaps not ground breaking, but delicious) flavored drink, in the taste quality caliber of Fanta, Shasta or Faygo. Secondly, a reasonable energy boost, primarily from a Jolt soda-sized serving of caffeine per can. Lastly an outlandishly low price, compared to other drinks that provide the aforementioned. As always, Rip-it did not disappoint.
Quite simply, Rip-it products provide the most consistently palate-pleasing flavors of any brand. I've not had a bad Rip-it flavor. I think they did a great job with strawberry, but somehow it still reminds me a great deal of Rockstar Punched, a delicious premium fruit punch flavored energy drink.
Rip-it is comparable to the energy boost available in most of the big names energy drinks, and to my knowledge, there is no lawsuits claiming, or investigations determining if, it will kill you, like Monster has.
Lastly, and probably the most resounding praise for Rip-it products, this delicious highly-caffeinated 16oz. energy drink is 99 cents. That's 50 cent lower, Monster, Rockstar, Amp, NOS, etc. even when they are on sale, and half the price of most of these brands' regular MSRP.
Stop buying expensive energy drinks for the name. Instead, buy one of the these delicious, affective, and economically advantageous Rip-it drinks, then as kindly as possible, tell anyone who has a problem with it, where they can stick their overpriced, over-marketed caffeinated sugar water.
Since the lawsuit against Monster, there's been a lot of internet interest about the safety of energy drinks, the truthfulness of Monster concerning possible health risks, and perhaps speculation that the disclosed amounts of active ingredients are inaccurate. Monster, a high caffeine high sugar drink had it's questionable beginnings from Hansen Natural, a company that's pretty much never otherwise had a noteworthy product, and apparently went against every belief in their mission statement to make Monster. On the other hand, National Beverage, makers of Rip it, have been making the same deliciously sugary soda products for as long as I can remember. Household names like Shasta and Faygo have always been welcome and graced my family's table for holiday dinners. I never sat and worried, "Is there something National Beverage isn't telling me about Faygo or Shasta?" And that's why I can rest easy knowing that Rip It is another excellent low-risk product from a trusted manufacturer of products you know, not brands you've never heard of like "Vidration" and "Junior Water". Look, I don't know if Monster is caffeinated poison water, but take your average Joe on the street, give hand him an energy drink. If he asks, "Who makes this?", do you think he's going to be more likely turn it up with confidence when you tell him, "Oh, Hansen, the makers of Clifford the Big Red Dog Coconut Water", or, "National Beverage, the guys who make brands you've known your whole life, like Shasta and Faygo." I know which one I would think is more likely poison, and partially because I've never trusted that Big Red Dog. Whether or not Monster will kill you is a topic for another day. What we are here to talk about is that Rip it tastes great, is as effective as Monster, and usually half the price.
Rip it Red Zone (strawberry) is delicious, perhaps my favorite flavor so far from Rip it. I've never had the lime wrecker, but have been told I'd thoroughly enjoy it. I enjoy tart things. This is a fairly standard strawberry flavor, so there will be no surprises if you expect the standard "red color soda" flavor.
With 170mg of caffeine, 50g of sugar and some vitamins, Rip it has a no-frills mix of everything you really need to get going, and you save the dollar you'd normally spend on the other snake oil ingredients.