The can is painted a remarkably tru-to-life dookie ball brown color. The top is fake gold, like the engagement ring you got from your first baby daddy. In the same color, along the rim of the can are the words, "caffeine, guarana, ginseng, b-vitamins, taurine", I assume those things are contained within the can. On the front of the can, a big fake gold star, beside that, oriented vertically, "Rockstar Roasted Mocha", then horizontally, "Rockstar Roasted Coffee and Energy". In much smaller letters, "Premium Blended Mocha Cream and Coffee". On the right side, also oriented vertically, but rotated 180 degrees in relation to the other text, "Rockstar Roasted Mocha". In true, "Now we're a big company and people care what we have to say" fashion, Rockstar has inundated the back of the can with motivational text, "Rockstar Roasted is an amazing mix of the finest espresso coffee, fresh milk and cream packed with the powerful energy blend of Original Rockstar. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, Roasted is scientifically formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles-from athletes to rock stars. Enjoy this fully refreshing beverage super chilled. PARTY LIKE A ROCKSTAR." Lastly, as is almost always the case, "Not recommended for children, pregnant or nursing women, or those sensitive to caffeine".
We only had one can of this, so I'm only going to comment on the non-energy elements of this drink. As the Stig stated, this has an excellent bouquet, which brings to mind a tray of fresh-baked brownies and my favorite medium roast coffee. The scent almost sticks to the room of my mouth. The flavor is bold, but doesn't linger and leave me thirsty, or the "milk bubble" in the back of my throat, like many other "coffee energy" drinks. I feel like Rockstar Roasted goes down tastefully and smooth, with the only only aftertaste being the parts you want to linger.
With the price being only $2, I have to question why the Stig only purchased one can. In fact, I've literally posed the question, "Was $2 really too much to get two cans?". The Stig's only response was a energized/satisfied smile on his/her face as he/she sipped his/her Rockstar Roasted Mocha with a blank look on his/her face, as if he/she wasn't hearing me at all over his/her Microsft Zune (packed with 90's hits, like "LEN-Steal my Sunshine").
Rockstar Roasted has a bolder coffee flavor than most of the other energy coffees. I feel like the Java Monster and Starbucks doubleshot Energy offerings, while good, focus far more on creamy flavor than does Rocsktar Roasted Mocha. The first thing I noticed when I opened the can was the aroma of a more robust coffee. I think black coffee drinkers will find this to be the closest to an unadulterated brewed coffee on the market (though it's still a far sight from "black").
Nearly all of the "Energy Coffees" contain about 20g of carbohydrates, but this one didn't taste as sweet to me. The other interesting observation, Java Monster contains nearly 3 times the sodium of both Rockstar Roasted and Starbucks doubleshot Energy Plus Coffee.
Aside from enjoying the drink's natural coffee flavor, which to be clear, I still wouldn't put on par, quality-wise, with Adina Double XXpresso Coffee Energy Drink, I was also comfortably energized. 240mg of caffeine per can, along with 2g of taurine, and only 50mg wasted on ginseng is a good combination (for me) for awakeness and alertness without the jitters. Depending on your sensitivity to caffeine, drinking this in one sitting could be overkill, as it's feasibly equivalent to 4 brewed cups of coffee.
I bought this can while on the road approaching 2 years ago. I think I paid $2.29 for it, but I feel comfortable saying that these are readily available between $1.99 and $2.19 in most stores in and around North Carolina (my immediate vicinity). At that price, I'd say this drink is on par with any other coffee energy product on the market, as it relates to value. If you like dark/flavorful coffee, I'd say this is superior to the Java Monster Big Black or Starbucks doubleshot Coffee Flavor.