The Sin can is almost completely black, with "Sin" in red and white, in some Vampirey font. Underneath the name, in smaller more different font, "Vitality Drink". Then, down some more and placed in a html "center" tag, "Embrace the Night", line break, "drink in sin". Then, in yellow (still centered) "Greed" in yellow. Picture of lemon. "Lemon" in white. In metallic, "8.4 FL oz (250ml). Close center tag. On the back, where many companies put their motivational text, Sin Greed has decided instead to just write some random "catch phrases" that came up in a focus group (they are written on the can as if they were a complete idea in paragraph form, I've chosen to list them in bullets...like a to-do list):
'Original Sin', disobedience against God, from which we can only be saved through the blood of Jesus Christ, also, a trite, gimmicky lemon energy drink from Hackensack, NJ.
The whole poorly-contrived, elementary branding scheme intends to incorporate the seven deadly sins into an "attention grabber" brand. If that's the goal, why not drop the 'traditional' deadly sins and go for something a little more edgy? Fun sin flavors, like "Pedophile Van Candy", "Pregnant with Crabs Jello Shot", or "Convicted of Murder Institutional Food" flavors?
This first of seven is called "Greed" and is lemon flavored. The connection between greed and lemons is as crystal clear as the connection between gravity and the creation of space and energy.
Brand development is already behind schedule, the second flavor 'Lust' was due out in the spring of 2010. Hopefully this means they've already realized this is a fool-hearty endeavor and have closed up shop to keep from embarrassing themselves and their families further.
Sin tastes and smells like 'Lemon Drink'. (usually available in grocery stores in gallon jugs for about $2). Compared to Oakhurst Lemon Drink, Sin Greed has more sugar, some guarana, ginseng and less common B vitamins (2,3 and 5). Otherwise, water, high fructose corn syrup, citric acid, etc. The primary difference is that Lemon Drink actually contains lemon juice and Greed is carbonated. Greed, consequently, tastes pretty good, but falls far short of Guru's 100% natural, organic, non-carbonated lemonade offering...in every way. Guru's Lemonade tastes better, is 4oz. bigger and provides more energy for the same price.
Like Jason, I consider this drink a laughable attempt to get an "Alice Cooper" or "Marilyn Manson" response...from somebody. Seriously, this product is so campy, it's not even on the radar of the most astute of right wing soccer moms. This is a bad gimmick, which can only be perpetuated by someone "speaking out against it". Collectively, Screaming Energy unanimously considered not reviewing this drink, and doing it the service of publishing any information about it.
For those select few who are reading this, filled with teenage angst and insisting, "This is BS, they are only saying that because they are 'Christians' and don't want everybody else to have any 'fun'". Let me assure you in the following paragraphs why, if this was called "Love God, Your Neighbor, and Have a Rice Day Energy Drink", the contents would still constitute a sub-par energy beverage...in an equally gimmicky, questionably sincere can.
Firstly, there's not even any real lemon in this, it's just lemon flavor. It's simply like carbonated lemonade Kool-Aid. If, for some reason, you feel carbonation adds that much value, buy store brand lemonade soda in 3 liter bottles for $1.29. Sin Greed tastes as good, but no better than those drinks which cost roughly 1-2 cents per fl. oz. compared to Sin Greed's 23.7 cents per fl. oz. That means it takes 12 of these $2 drinks to fill a 3 liter bottle, with a drink that we believe 90% of people would say tastes identical to, or not as good as the generic store brand. I speculate their formula is nearly identical in the base product to a generic lemonade soda, then they dropped in scant amounts of their "vitality" blend.
If you were hoping that "Greed" was specially formulated, constituting the moniker 'Greed', or even explain what it has to do with 'Sin', bring your hopes back down to the harsh reality that Carolina Panthers fans have accepted, the Panthers and this "Vitality Drink" both suck. To demonstrate their lack of sincerity about even trying to differentiate the products, 'Lust', which was supposed to be out months ago, but isn't available for sale online, is, for all intents and purposes, EXACTLY the same formula as 'Greed', only it's mixed berry flavor. (technically, there's a 1g carb difference, but no sugar difference).
Humdrum taste, concerning the energy, the most I can say for Sin Greed is that I didn't get a caffeine withdrawal headache. If this drink were 50 cent/can, I would consider buying it. To try to end on a positive note, it is low in sodium. Yes, it's most noteworthy attribute is being low sodium.