"Super Energy Supplement", with flames and lizards to back it up. Silver Red and Black, these guys did their "energetic" colors homework. In case you thought this was Snake Oil, Sobe clarifies that "This product is not intended to diagnose, treat, cure, or prevent any disease". You are also encouraged to recycle the lizard.
Sobe No Fear tastes really fruity to me, and makes me a little sick after about 3/4 of the can. Mind you, I'm not afraid, since the can says "No Fear", I'm just a little sickened by the taste.
The can colors are really energetic, and anything with flames makes me think of I-ROCZ, which makes me thirsty...thirsty for action. A thirst that unfortunately is not completely quenched when I open the can. I derive some energy from this soda, but it's not the best of the Sobe line. I do appreciate its 16oz. size.
I really enjoyed the flavor of Sobe No Fear. Even as the beverage got a bit warm, it was not unpleasant to the palate, which was surprising, as most energy drinks get pretty thick.
I don't think it did much as far as energy. I actually felt like taking a nap right after I finished it. Overall, a decent drink, but not for energy.