Xapp Protein Energy with Caffeine comes in a mostly red can, with a carbon fiber design inside the "XAPP" (which is outlined in white), and around the rim of the can. On the rim, in white, it reads, "Carbonated Protein Fitness Drink" x 2, it also reads, "Made with pure liquid whey protein isolate". The rest of the front of the can reads, "25g Protein Energy", at the bottom, "with caffeine" and lastly, in cursive, "fruit punch flavor". Lastly, for the front of the can, on the very bottom, "natural and artificial flavors 16fl. oz. (473ml). This can actually has two fronts, we like this can design, as 2/3 look presentable to the customer, and only 1/3 is dedicated to company information and nutrition facts. There's a big block about all the patents in different countries. The only bit of flavor text on the back, "For best energy results drink before you need a lift".
Based on 4 minutes of research in Men's Health Magazine, as a male in my 30's, having indiscriminate, psychologically-damaging, possibly disease-spreading relations with personality-free women should be my number two priority, second only to six pack abs, which shallow tawdry women find irresistible long enough for you to take advantage of their insatiable need for attention and affirmation. Until now, maintaining this exquisite physique meant drinking gritty, chunky, chalky whey protein, or eating a tub of cottage cheese every other day.
What if you could get 25g of protein in a delicious fruit punch energy drink that wasn't chalky or chunky? That's exactly what Xapp has created, and we we we so excited, we so excited. Xapp's new 16oz. fruit punch contains 25g of their patented carbonated protein, and is sweetened with sucralose to a near-natural level, so it tastes great, but only contains 1 carb per can. I see my friends!
Xapp recommends a caffeinated Xapp Energy about 30 minutes before your workout, and a decaffeinated Xapp Recovery as soon as possible afterwards. The extent of my workout is walking 1/3 of a mile to the local comic book store, not sure I need 50g of protein for that. The amount of caffeine in Xapp Energy is certainly enough to keep me energized and motivated through those grueling 580 yards.
If you'd like an alternative to Muscle Milk's ready-to-drink (RTD), ask your gym or fitness center to carry Xapp in their cooler. Currently only the 24oz. Xapp's are available at GNC, and they usually aren't refrigerated. At the gym, these will run you about $3/each, online you should be able to buy cases of 12 for about $30 (or $2.50 a can).
If you're serious about developing lean muscle, and want some energy to fuel your workout from a product that tastes great, isn't loaded with carbs and is smooth and refreshing, I'd recommend you try Xapp. As for price, if you're interested in upping your protein intake, and are already paying $2 for a 16oz. drink, an extra 50 cents for half of your USRDA of protein seems a reasonable investment.
I don't go to the gym, I know lots of members of gyms, but I only know one person that actually goes to the gym. I was so excited about this product, I told him about it. That may sound uneventful, but I rarely tell anyone about products when I review them, and a drink containing 25g of protein and not having clumpy bits is noteworthy. The liquid protein, and carbonated protein concepts were explained to Jason over the phone, and whatever they're doing, it's working. This is a full flavor fruit punch that doesn't taste very milky, slim-fasty, or powedered proteiny. When it's cold, it's refreshing and drinks like any other carbonated fruit flavored soda. The aftertaste is subdued, but mildly unpleasant to my palate, could be the sucralose, as I find it lingers on my taste buds.
Even without all the fancy ginseng, maltodextrin, l-carnitine, etc. Xapp performs as well as most other energy drinks, in my opinion. Leading me to conclude what Jason has argued for some time, cut the crap and add more caffeine. Additionally, what other energy drink provides you with 25g of protein?
We were informed that Xapp was originally launched in 24fl. oz. cans with 40g of protein. While you're serious body builder types may be interested in something that large, I think the traditional 16oz. size with 25g is more marketable to the masses (well, respectably-sized group) of people who frequent the gym. Both the caffeinated "Energy" and non-caffeinated "Recovery" come in handsome cans that have plenty of shelf appeal.
Since I'm not a fitness enthusiast, I'm not sure what price 25g of protein in an energy drink commands. From my research, it appears that taste can be a problem, lots of forum posts about blending in peanut butter, yogurt, frozen fruits or even cocoa mix (which seems to defeat the purpose to me). Xapp was delicious to drink right out of the can. We contemplated shaking the can lightly, assuming whey protein would be all clumped up on the bottom. Since it's carbonated, we decided against it, and to our surprise, Xapp was smooth all the way to the last sip. I say it's a reasonable value for your average consumer, and may be an excellent value for people with aggressive athletic pursuits.