The can is orange. This is unexpected, as most energy drinks give few, if any, clues as to the contents of the can. Going completely against convention Full Throttle is so candid about their can contents, they actually write on the can "Orange Flavor". Even more interesting is that "orange" is such a descript word for a flavor that almost everyone in the world can identify. This also stands in stark contrast to Full Throttle Blue Demon, which is Agave flavor, and only really familiar to people with an intense tequila drinking problem, and Full Throttle Nature is One Bad Mother, which is described as Acai berry flavor (again with the obscurity), but is more aptly described as "compost heap flavor". Not sure who decided on the font face used for the "Orange Flavor" text, it looks more like it should be on the front of a Scottish Bank/Bar/Brothel. Otherwise, Full Throttle decided to write a motivational paragraph on the back of the can. Here's what the fine peoples at Coca-Cola have to say, "You've been there. Against the odds, you've found yourself in the home stretch ? neck and neck with the other guy. Does he have what you have? The fury inside to go all the way? To never give up or let up? So keep your fire burning by downing another Full Throttle Fury (circle R) packed with 3,000mg (3g, learn to reduce people) of the Full Throttle (circle R) Energy Blend and a bold orange flavor. Because there's only one choice...Go Full Throttle or Go HomeTM. (Yes, that TM is not a joke, or a mistake, it's really on the can.) Lastly, the graphic that demonstrates the 3,000mg energy blend is past confusing. The bar only goes about 2/3 across, but there's no scale on the meter. I think if you're going to call your drink "Full Throttle" it makes sense to use a speedometer/tachometer that indicates "Full Throttle", not a 1974 school nurse thermometer with a reading that indicates you may have a slight fever, treatable by a couple of Tylenol (circle R) and not a serious threat to other students. On a positive note, I admire Full Throttle committing to basing the nutritional information based on 1 serving, instead of 2 (like everyone else). I mean, who's going to drink half this can and save the rest for later?
For a drink claiming to have 3g of energy blend, I have to wonder what percentage of that is useless, like Ginseng. I drank a few of these, on two occasions I wanted to take a nap within an hour of drinking it, and on one occasion I actually did take a nap (very restful sleep to boot). One day I painted the house after drinking one, but I think I drank an On Go Energy Shot earlier, which must have counteracted the sedentary affects of Full Throttle Fury Orange Flavor. Anyway, I know the numbers, if not sugar alone, indicate that this drink should be energizing, but I have to convey my findings, and my findings indicate that Full Throttle Fury Orange Flavor is secretly Nyquil.
The taste is fine, it tingles a little going down, almost like it contains some mint, or suffers from the ongoing problem of orange drinks in an aluminum can tasting like aluminum. I can name at least 5 other drinks that you would find in any convenience store that I would buy before this drink for the same price/oz. FYI, those would be Monster Energy, Vault (which is actually less than half the price), Most of the other Full Throttle Flavors, Bookoo Bite, and NOS Grape. That's not including the myriad of energy shots that work much better than this drink (and all the On Go Energy flavors taste better).
At the end of the day, this isn't a deplorable tasting beverage (which Nature is One Bad Mother is), but, like Julia Roberts "acting", there's not a lot to like about it. Sure, it's there, and it's not particularly hurting anyone (unlike Susan Sarandon's "acting"), but essentially it's wasted shelf space. If I worked at the Coca-Cola lab, I would have considered this an academic success, and probably determined that this is a step in the right direction, and with some refining, this could be a shelf-worthy product. Ultimately, I think the powers that be decided to phone it in, throw it out on the shelves and "see how it goes". After 70 years maybe they'll try making "New Full Throttle Fury Orange Flavor", which will be ever worse, then they'll go back to this formula.
The first few sips of this drink were smooth. I felt like it was an energized version of Sunkist (circle R), or Orange Fanta (circle R). Based on my flavor enjoyment of NOS Grape(circle R), I was beginning to think that the most obviously overlooked energy drink flavors were the staple generic, mouth staining flavors that Faygo(circle R) and Shasta(circle R) have been peddling for years. Unfortunately, as I continued to drink, some of the repugnant qualities of Full Throttle Nature is One Bad Mother(circle R) started to shine through. The drink became less and less enjoyable through the nearly 4 hours it took me to consume the whole thing. Without question, the warmer it gets, the more sickening the flavor becomes. The initial taste is similar to Sunkist(circle R), but almost immediately after it goes down the hatch, the aftertaste starts to become evident, and it builds over time, like Indian curry dishes.
I also didn't find this drink incredibly energizing. Of course, it took me about 1/4 of a waking day to consume it, so I'm nor sure expecting a profound affect is really fare. Since Blue Demon(circle R), it really just seems like Coca-Cola(circle R) isn't even trying anymore. The Original Full Throttle(circle R) was awesome, and the sugary version of the original Fury(circle R) (which we've yet to review because we're lazy), was also acceptable. I liked Blue Demon(circle R) originally, but I lost a taste for it over time. With these last two offerings (Nature is One Bad Mother(circle R), and Full Throttle Fury Orange Flavor(circle R)), it's like they're just trying to keep up with the number of drinks that Monster(circle R) has on the shelf. I feel they're seriously damaging the brand with these poorly contrived drinks.
This drink costs $1.99, and I fully expect these to be accompanying Nature is One Bad Mother(circle R) on the $.25 rack at the dollar store.