Roaring Lion Au Natural comes in a new wrapped 16.9fl.oz. Bottle. On the front is a the horrible roaring lion logo, followed by some claw marks that appear to be "borrowed" from Monster Energy. The text on the front reads, in order, "Au Natural", "Natural Energy Drink", "with Artificial Flavor", "16.9 FL OZ/500ml". On the back, they went with the tasteful, yet impossible to read, white-on-extremely-light-silver color scheme. It reads, "Roaring Lion Energy Drink: Improves Performance, Enhances Physical Stamina and Vigor, Activates the Metabolism, Sharpens Reflexes and Mental Focus". The the standard warning, present on almost all energy drinks about not giving it to kids, knocked up women and pansies who cower at the site of caffeine (we paraphrased, of course). They state that it's "lightly carbonated" and recommend you "serve chilled". Down the side is a giant "Lionize Yourself!", which I think was a Bob Marley song. They state that there is 76mg of caffeine per 8 fl oz. Additionally,"Best before - see neck of bottle", so, if my assumptions are correct, as long as you never see the neck of the bottle, it's always good.
Let me start by apologizing if the Roaring Lion logo was designed by anyone under 10 years old, or someone who is developmentally challenged. If that's the case, it's an excellent depiction of a lion, but the following comments relate to the logo's merit as corporate branding material. Roaring Lion, unquestionably to me, has the worst logo in the world of energy drinks. Additionally, Roaring Lion's new 16.9oz. Bottles are nice, but even with the package redesign, the eye sore 60's cartoon style lion logo remains. For those about to whine in the comments that the logo doesn't matter, and I should just talk about the drink. Firstly, when you make the review videos, you can talk about Kate Middleton, gun control, marriage equality, or whatever else that no one cares about. Secondly, believe what you like, but this monstrosity that looks like it was made in MS Paint isn't going on the side of Formula1 car, spaceship, or very likely anywhere else where you're going to see it.
The next notable faux pas is the name "Au Natural", directly followed by these two lines of text, "Natural Energy Drink", "with Artificial Flavors". Maybe I'm missing the point, and "Natural" being the absolute antithesis of "Artificial" doesn't concern anyone else. Maybe I should start reading labels at the store closer, the Organic beans I've been buying may actually be "Organic All Natural Kidney Beans", "Grown in chemical fertilizer, sprayed with unprocessed human feces and protected with industrial pesticide".
If you can get past all this and find yourself with a 16.9fl. oz. Roaring Lion Au Natural in your hand, from among all the energy drinks on the market, which I find highly unlikely, here's what you'll find. It tastes almost imperceptibly different from regular Roaring Lion, which you've also never heard of, but means it tastes almost imperceptibly different from Regular Red Bull Energy Drink. You might notice that it tastes slightly less thick, since it has 5g less sugar, but more likely, you'll notice the 60 percent additional sodium. Without exception, everyone here noticed that you got twice as much, which is always a selling point with energy drinks that are palatable and reasonably energizing, even if they are comparable in salinity to mangrove swamps. The caffeine per fl. oz. is effectively the same as Red Bull.
Where can you buy Roaring Lion Au Natural? Who knows? We certainly don't. You can buy bottles of the original on Amazon for about $2.80 a bottle, which isn't a steal, but isn't as insulting as $2.19 for a 8.3 oz. Red Bull. In either case, I assume the price for Au Nautral is the same, but if, for some reason you're just chomping at the bit to buy Roaring Lion Au Natural Energy Drink, good luck finding it.
It doesn't appear that Roaring Lion Au Natural uses artificial sweetener, but the only thing that seems explicitly listed as "natural" is "natural taurine", which I hope means that it's extracted from bull bile. Also, their website says it has no preservatives, which I didn't see stated on the bottle. Otherwise, despite asking them on twitter about 30 hours ago, I have no idea what makes this product any different from the other, equally as obscure regular Roaring Lion.
As for taste, and energy, what can I say? It's pretty much Red Bull across the board. I think Red Bull is garbage, and taurine is only slightly more useful in an energy drink than Korean ginseng (which is like saying I like Barrack Obama slightly more than John Edwards, which is slightly more than having my genitals cauterized with a fireplace poker). I don't have a great deal positive to say. The resealable bottle is nice.
Otherwise, $2.80 a bottle, no ma'am. I'll buy 2.8 Rip It Energy Drinks at Dollar Tree instead.