The 10.14 fl.oz. bottle sports silhouettes of two women and one man looking mighty sure of themselves. The bottle is shaped like a bloated dumbbell (the kind you work out with, not like the ones on "The Real Housewives of Orange County"). "OC ENERGY'S KIK-IT IS A GREAT TASTING ENERGY DRINK THAT STANDS ALONE OR CAN BE USED AS THE ULTIMATE MIXER!". The standard, "not recommended for..." warning. Also they are a proud sponsor of T.A.P.S. Interestingly, the bottle contains an uncanny 1.3 servings. Contains natural ingredients and no animal by-products.
I enjoy the sour part of the OC Energy Kik-It Original Energy Drink, but I don't like the bitterness. It's makes my mouth tingle, like candy cane, and strangely makes me feel like I need to eat something. The packaging made me feel like this was going to be cinnamony, hot, or perhaps cherry flavored. I discovered that the drink is blue, and is unlike anything the packaging indicates, since the packaging doesn't indicate textually anything about how the drink tastes.
The bottle shape is unique. It fits in my car drink holder, and the shape makes it incredibly difficult to drop.
I was uninspired by the energy content. Perhaps I've become jaded by monstrous drinks like 5-Hour Energy Shot, On Go Energy Shot and Upshot Energy Shot, but many of the energy drinks I've had recently are like AAA baseball teams. They're certainly genuine, but they haven't quite made it to the Major Leagues.
If you compare this to Red Bull, it's a pretty good value, but if you compare it to Upshot, not even in the same ballpark.
Hooray, another energy drink marketed primarily through sex appeal. Similar to Hooters Energy Drink, which we held in such high regard. For those not as "up-to-date", OC Energy has some "OC Angels" that promote their products in places like clubs, and in their OC Hummer. I think one of the "Angels" is on, or makes guest appearances on "The Real Housewives of Orange County", which is somewhat of an oxymoron, since my minimal research turned up that not all of the people on the show live in Orange County, nor are they all Housewives. What they do all appear to be is self-absorbed, superficial, and from reading their bios on Wikipedia, quite a bit skanky. Sex sells, but so do drugs, abortions, and L. Ron Hubbard books, but at the end of the day, I don't want to be the one selling it.
Now, for the drink, other than being peddled by people who's primary job is to be aesthetically pleasing, it's pretty good. It's blue, but doesn't necessarily stain your teeth and lips blue (I drank one that left me with just a blue tongue, but I drank another that stained everything from my neck up...give or take). The initial taste is pleasant, and strangely tastes like what I'd expect a blue drink to taste like. The aftertaste on the other hand is a little acid, and I'd rate that after tingle somewhere between cranberry juice and the red Robitussin. Served ice cold it's certainly drinkable, and the less you sip it, the less you have to deal with the aftertaste.
I have no idea how much caffeine, etc is in this drink. I can't say that it had a profound affect on me.
This drink is slightly larger than a Red Bull for instance. At 10.14 oz., it's about 20% larger than the 8.3-8.4oz. variety of energy drink. The best price we found for these is $2.25/each, which means though you get 20% more drink than Red Bull, you only pay about 10% more. If I had more statistics on the caffeine content, I could make a better determination about the value.