Monster Dub Edition's 18.6oz. size comes in the "Import" resealable can. This special edition is for Dub Magazine, and the motivational text on the back reads, "The Monster Energy DUB Edition is more than just another energy dirnk. It's high performance fuel for the true baller. Made by the crew at Monster Energy, DUB Edition is optimized for the mobilized. A customized formula in collaboration with the kings of customization."
The can itself is mostly black with a metallic "goldish" Monster logo in the center of a crest, which is in the center of a 6 spoke wheel. The outside of the "rim" reads "Energy Dub Edition Monster". There's a couple of purple winged Trogdor dragons in the top right and left corners...but no beefy arms coming out of the back of their necks. Below the purple rim is a name plate with "DUB EDITION" in it. At the bottom in white and gold, "Monster Energy". Around the rim of the can are the usual suspects, "L-Carnitine + Taurine + Ginseng + B Vitamins".
The resealable can top comes with a Monster "M" logo sticker over the cap. You pull off the sticker and twist the lid. Twist it back around to preserve the carbonation, and save some for later.
Most companies send us drinks weeks before they're on the market. Starbucks wasted loads of money to overnight us drinks we told them wouldn't get reviewed for weeks. On the other hand, we have to stumble across someone else's review to find out Monster came out with new products 2 months ago. Get with the program guys, this is free advertising.
So, the two new flavors are Monster Absolutely Zero (which I assume is a late-to-the-game answer to Rockstars Zero Carb) and Dub edition. If you don't count that fruity pebble piddle flavor Monster calls Mixxd, and you shouldn't, Monster hasn't made a genuinely new carbonated flavor in like 4 years.
After the scantily clad ad campaign era, came the moderately overpriced Java Monster era, then the carbonated, nitrogenated...and exorbitantly-overpricanated Nitrous Monster era, lastly the laughably overpriced Monster Hitman era (which I like to pretend Monster never had anything to do with). If you're watching this, whining like Kanye West because I didn't mention Import, dry it up, or I'll give you something to cry about, because Import is just Monster with some sucralose and a resealable can.
To my astonishment, Monster delivered the kind of game-winning clutch shot with Dub Edition that almost makes me forgive them for the progressing calamities of Khaos, Assault and Mixxd. Dub Edition has a delicious cherry/grape flavor, and uses the supplemental sucralose formula found in Monster Import.
The energy formula is as effective as always, but for the first time in 8 years, Monster has delivered a soda flavor that's on par with its original green offering.
Three problems with Monster Dub editions:
Our friend Chris picked these up for us in Denver, NC. The salesperson reported being unable to drink these because they, "make him feel like when he's on cocaine". Not sure he meant cocaine energy drink. Anyway, these are hard to find. Not as "readily available" as the add to the right, which was taken from Dub Magazine's website, indicates. We've still yet to see the Monster Absolutely Zero flavor.
So, let's pretend these aren't $3, I know it's hard to do, but I want to focus on the positive aspects before I talk about the outlandish price. Firstly, the resealable can. I like that the mouth part has a sticker on it, my brother used to work in a grocery store, and he's told me about the third-worldy conditions some of these cans are in when they arrive at the store. Additionally, I've found that I don't get that soda can frenzied spray that I get when opening normal cans. Sometimes in the car, I'll find sticky soda droplets on the arm rest, steering wheel, gear shifter and windshield all from opening a single soda can. Even more exciting, it's resealable, so when this top-heavy beast tips over because a woman pulled straight through a stop sign, when you had the right-of-way...then stopped in the middle of the intersection to yell at you to "watch out".
DUB Edition is pretty delicious and refreshing, despite having 60g of sugar and about 350mg of sodium. I've heard people say this is grape flavor, I believe that comes from the can having purple on it. I think it tastes like cherries, then again, I think uncandied cherries, which many people have never eaten, taste a lot like grapes. The color of the drink is very red. Which my be subconsciously why I think it tastes like cherries. It is perhaps the most red besides Blood Energy Potion of any energy drink on the market. It will turn your teeth red.
I've never been disappointed with the the energy provided by a full-sized Monster product (Monster Hitman is a turd).
Now we return to the sticking place. The price...it's too high. Give this to me in a 16oz. regular can, and I'll probably buy it for $2. Truth be told, I don't care about the resealable cap that much, and the drink is only 2.6oz. bigger. Usually, I wind up letting these sit out and get warm anyway, so, while a carbonated warm soda is better than a flat warm soda, it's not a dollar better.